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Saturday, February 28, 2009

Google's face recognition: Just Plain Creepy

Technology Review: Face Recognition: Clever or Just Plain Creepy?
This real-name tagging is what makes Google's face recognition so creepy. Remember, all these photos aren't on your computer: they're on Google's server. And because e-mail addresses are unique, Google could use the tagged photos from all its Picasa users to create a global database matching photos to e-mail addresses. Doing so would not even violate Google's privacy policy, so long as Google only uses this information to make its service "better" and does not make the database generally available.

But what's really unsettling about Google's service is that it doesn't just stop at your friends. Before you know it, Google is asking you to identify all those other faces in your photographs--the people standing in the background, the faces in the crowds, even the faces on posters. This is certainly keeping with Google's corporate mission "to organize the world's information and make it universally accessible and useful." But is that what we really want from a photo-sharing website?


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